Adrian Caldwell

About Adrian

Adrian Caldwell is the Founder and Lead Analyst of ITAfx (Institutional Trading Academy Ltd). Before founding ITAfx, he spent years trading his own strategies while working through the same evaluation-style prop-firm model most funded traders go through today — and ran into the same friction most traders describe: firms that profit disproportionately when traders fail, rules that shift after purchase, and payout timelines that are never actually guaranteed in writing.

“I could read the market. I just couldn’t afford to trade it. Prop firms changed that, until I realized most of them profit when traders fail. So I built one that doesn’t.”

What Adrian oversees at ITAfx

• The published Rulebook and evaluation criteria behind ITAfx’s Instant on Demand and Instant PRO accounts.
• The 48-Hour Payout Guarantee and the underlying policy that a late payout returns a trader’s full fee, not just an apology.
• Editorial accuracy on the ITAfx blog, where every published claim about the prop-trading industry is required to trace back to a named, dated source before it can run.

Elsewhere

• ITAfx — instant-funding accounts, published rules, and the 48-Hour Payout Guarantee.
• ITAfx Blog — sourced guides on prop-firm trading, risk, and psychology.
• Telegram
• X (Twitter)